2020 was another record year for Black Week, with an increase of 109% from the previous year. When so many players are involved in the battle for attention and offers, the most important thing is to stand out from the crowd.

In Norway, 99% of the population has a mobile phone, and over 80% use it actively to receive and send SMS. On average, 94% of all sent SMS are opened, and each one is opened on average before 4 seconds have passed.

SMS and newsletter combined is perhaps the strongest medium you have available to get attention from your customers.

How can you concretely work until Black Week?

Send invitation for upcoming offers throughout the day
Send notice 3 to 4 days before, about the countdown to Black Week
Send reminders about promotions and offers the day before
Send daily offers, SMS and newsletters, combined with other digital marketing
Be as unique as possible and with the most creative designs that capture. And be personal!

Do you want suggestions for more creative campaigns and what activities you can do around Black Friday, Black Week or Cyber ​​Monday for your customers?

We are happy to help you get started as your sparring partner. We can, for example, assist with planning, sending out SMS campaigns, newsletters, NPS and surveys. Remember that we also make ready-made campaign pages with offers.

Important dates:

Black Week November 22-29
Black Friday, November 26th
Cyber ​​Monday, November 29th