NG Dialogue booking calendar is a clear booking system that makes it easy to arrange meetings / services for your company. The calendar handles several parallel bookings for an unlimited number of NG Dialogue booking calendar is a clear booking system that makes it easy to arrange meetings / services for your company. The calendar handles multiple parallel bookings for an unlimited number of services. End customers receive automatic confirmation with the option of rebooking both via SMS and email.
All types of services your company offers can be registered in the calendar, name of service, time slot, All types of services your company offers can be registered in the calendar, name of the service, time slot, internal resource, etc. The calendar itself keeps track of double booking. The service is integrated with MS Outlook.
With the Net Promoter Score – or NPS as it is often abbreviated – companies can easily find out what customers really think about the company. Customer satisfaction is directly related to how loyal your customers are, which in turn will affect sales and sales.
We will now take a closer look at what NPS is, how the score is measured and what you can use the information for.
What is NPS (Net Promoter Score)?
NPS or Net Promoter Score is a measure of how loyal a company’s customers are. The points system was developed in the 90s by the strategist Fred Reichheld, as well as the companies Bain & Company and Satemix, which specialize in management and analysis software, respectively.
Together they published the NPS method in the publication “The Ultimate Question”. The ultimate question is the following:
“Would you recommend X to a friend or colleague?”, Where X is the name of your business.
How to measure NPS?
To measure NPS, your customers need to answer if they want to recommend your company to acquaintances and this is done through a simple survey. This survey can be emailed to your customers.
Customers enter their answer based on a scale from 0-10, where 0 is “very unlikely” and 10 is “very likely”. Your customers’ satisfaction and loyalty will then be ranked as follows based on what they have responded to:
- 0–6: Critical customers
- 7-8: Passive customers
- 9–10: Customers who can act as ambassadors (promoters)
- NPS can then be calculated by taking the percentage of ambassadors and subtracting the percentage of critics.
NPS = Ambassadors (%) – Critics (%)
How often should the company measure the Net Promoter Score?
NPS should be measured at regular intervals, as the score is by no means static. Remember that customers’ perceptions of your business can change over time. If you measure NPS, you have points for customer satisfaction there and then.
If your company is launching new products, services or brands, it may be beneficial to conduct a Net Promoter Score survey. It may also be relevant to measure NPS after a customer has communicated with customer service.
Why measure NPS – Net Promoter Score?
There are many good reasons to measure your Net Promoter Score regularly. If you find that your company’s Net Promoter Score is bad, then you have an opportunity to do something about it. Why are many customers dissatisfied? What can be improved?
Most consumers appreciate being seen and heard and will find it positive that the company takes into account whether they are satisfied or not.
Another advantage of the NPS or Net Promoter Score is that the value is tangible and concrete. You have a number to relate to and it is easy to see if different measures increase or decrease customer satisfaction.
Why is high customer satisfaction so important?
Satisfied customers are important. Remember that only a negative customer experience is likely to lead the customer to choose a competing company next time. Dissatisfied customers also tend to spread the message further. A bad reputation spreads fast!
For example, it is not uncommon for dissatisfied customers to turn to social media or sites like Trustpilot or Google reviews to share their bad experiences.
At the same time, most of us trust our fellow human beings more than advertising. If someone recommends a company, the chances are greater that we choose the same company ourselves. As many as 83% of us trust the recommendations familiar parts.
By having satisfied customers, you can thus increase the probability that new customers will flock. With the help of the Net Promoter Score, you can ensure that you stay up to date on what consumers actually think of your company and find out if any action is urgent.
Are there any disadvantages to NPS?
Some people think that the Net Promoter Score can give some incorrect results, because the score can be the same even if different data is behind it. Imagine, for example, a company that has 65% ambassadors and 35% critics. This gives an NPS score of 30.
But a company can also get a Net Promoter Score of 30 if there are 30% ambassadors and no critics. Different bases can thus give identical points, which can be a challenge.
A Net Promoter Score also has the disadvantage that customers have a lower threshold for recommending companies to acquaintances in some industries than others. For example, it is more likely that someone recommends a carpentry company, than a company that supplies binoculars.
Feel free to ask follow-up questions when measuring NPS
In a survey where you ask customers if they would recommend your company further or not, you can also ask follow-up questions. Based on this question, you do not know what the good or bad customer experience is due to.
With follow-up questions, you can give the customer the opportunity to develop what should be improved and what works well.
What is a Good Net Promoter Score?
Many companies that measure NPS or Net Promoter Score end up with a score of just over 30. But if you want a good NPS, the score should preferably be 50 or higher.
The score can vary from -100 to 100. If you end up at -100, it means that all your customers are critical. However, if you get a score of 100, it will mean that all your customers are so-called ambassadors who will recommend the company to others.
Of course, it is difficult to just have satisfied customers. Even the best company can experience dissatisfied customers, whether it is because a product did not live up to expectations or something else.
Many people think that it is okay to set a goal for NPS, for example 50. This would mean that your company generally has very satisfied customers.
Do you want to measure NPS?
We have the tools you need to be able to measure NPS and customer satisfaction. Find out if you have satisfied customers, or if you should take action.
Contact us today if you want help measuring NPS!
2020 was another record year for Black Week, with an increase of 109% from the previous year. When so many players are involved in the battle for attention and offers, the most important thing is to stand out from the crowd.
In Norway, 99% of the population has a mobile phone, and over 80% use it actively to receive and send SMS. On average, 94% of all sent SMS are opened, and each one is opened on average before 4 seconds have passed.
SMS and newsletter combined is perhaps the strongest medium you have available to get attention from your customers.
How can you concretely work until Black Week?
Send invitation for upcoming offers throughout the day
Send notice 3 to 4 days before, about the countdown to Black Week
Send reminders about promotions and offers the day before
Send daily offers, SMS and newsletters, combined with other digital marketing
Be as unique as possible and with the most creative designs that capture. And be personal!
Do you want suggestions for more creative campaigns and what activities you can do around Black Friday, Black Week or Cyber Monday for your customers?
We are happy to help you get started as your sparring partner. We can, for example, assist with planning, sending out SMS campaigns, newsletters, NPS and surveys. Remember that we also make ready-made campaign pages with offers.
Black Week November 22-29
Black Friday, November 26th
Cyber Monday, November 29th
The Integrity Ordinance or General Data Protection Regulation (GDPR), is something every Norwegian company should familiarize themselves with. This regulation entered into force in the summer of 2018, and is today part of Norwegian law.
Here we will explain to you what GDPR is, and why it is good – both for the company and its customers.
What is the GDPR?
GDPR is a regulation or law adopted by the EU, and which applies in all EEA countries – Norway included. In the summer of 2018, the GDPR was therefore implemented in the Personal Data Act, which regulates how companies collect and process information about their customers.
GDPR replaced the Personal Data Act (POL). With the GDPR, companies must comply with stricter requirements than before when it comes to the processing of personal data.
GDPR applies to almost all Swedish companies and it is therefore important that you familiarize yourself with the rules. Remember that it is not illegal to process sensitive personal data – you just have to do it the right way.
The main features of the GDPR
What distinguishes the GDPR from the previous Personal Data Act? In general, stricter requirements have been set when it comes to how companies inform customers and other visitors to the website about the processing of personal data.
The company will, among other things, explain to visitors how information is collected and what exactly the information is used for. Information must also be provided on how personal data is handled.
Here are some of the rules that companies must follow:
There must be a legal basis and a clear purpose for data collection.
Visitors must give valid consent for the company to be able to process personal data. The consent must be in writing and express.
Visitors have rights to access, delete or restrict the company’s use of personal information.
Personal data can only be used for its original purpose.
The company has increased its obligation with regard to documenting agreements with third parties, legal grounds, processing purposes and the like.
What does GDPR mean for your company’s existing customer data?
Many companies have been collecting email addresses and useful information about their customers long before the GDPR came into force. Customers must now give their written consent if you are to be able to send content via email to them.
If your company has a lot of customer data, and at the same time lacks GDPR approval, luckily there is help available. We at NG Dialogue can, among other things, help you collect GDPR consent, so that you can legally send out e-mails to the customers you have on your e-mail list.
How do you get consent from customers?
It is common to ask for consent to the collection of personal data the first time a user visits the website.
Visitors to your website only need to tick “Accept the use of all cookies” or similar, and they have then given their consent for you to collect data about them.
Customers can also choose that a website only uses necessary cookies, if they do not want the company to collect data for, for example, marketing.
That’s why GDPR is good!
GDPR strengthens consumers’ rights, and places new demands on companies that collect personal data. If you clearly show that your company takes GDPR seriously, your company will radiate seriousness and reliability.
If companies do not take GDPR into account, this is a violation of Norwegian law. Companies that violate the GDPR rules will, among other things, be able to receive large fines.
GDPR is only positive for consumers, who have the right to access, delete and the like. Show that your company is serious, and implement GDPR as a natural part of the business.
As a business owner, GDPR can help you strengthen your brand and increase customer trust. At the same time, it is positive that the company can provide satisfactory privacy to visitors to the website.
Get help with GDPR
Many entrepreneurs are unsure of what rules apply to the GDPR, and how to implement the new rules. If you find the GDPR difficult to understand, you are far from alone.
We at NG Dialogue are happy to help you, and can, among other things, assist in collecting consent from customers who visit your website. This way, you can use customer data legally in your marketing.
GDPR is good for your customers, but also for your company. You can show your customers that your business is serious, and you can strengthen your brand in a positive direction. Customers can also look forward to better control over their own personal information, which most people appreciate.
Contact us today and get help with GDPR for the company. We have the skills you need!
Many companies have contact lists with both hundreds and thousands of customers. These are usually customers who receive newsletters and other campaigns via e-mail and they may have been on the list for many years.
But in order for you to succeed with email marketing, it is important to regularly clean up your email list. The contact list should be cleaned regularly, which does not have to be difficult or time consuming.
Here we will take a closer look at why you should wash your contact list regularly!
Why wash your business contact list regularly?
Removing contacts from your contact list can be beneficial if they do not respond to your email marketing for an extended period of time. For example, it may be a good idea to delete contacts that have not opened your company’s email in six months.
If the recipient has not opened the email in six months, yes, they will hardly do so in the future either. And there are several good reasons why you should clear your email list.
One of the main reasons to wash your contact list regularly is that you get a nicer contact list with people who are actually potential customers.
There is no point in wasting time and effort on marketing to someone who in any case does not care about the products or services you sell.
By washing your contact list regularly, you can ensure that the newsletter tool you use becomes more reliable, and that you get a more realistic picture of who you are marketing to.
Avoid being labeled as spam
Another reason to wash your contact list regularly is that you reduce the chance that many users will mark your company’s return address as spam.
If you receive a certain number of complaints about spam, the company could potentially be shut down by the tool they use for newsletters. And this, of course, is not desirable.
You may want to send an email to all recipients and ask them to confirm that they want to receive newsletters and other emails from your company. This way, you can prevent users from marking your address as spam in the future.
Follow new GDPR requirements
Another important reason to clear your contact list is that you may have many users on your list who have not given their consent to receive newsletters.
Every Norwegian company should familiarize itself with the GDPR, so that the legislation is complied with to the letter. Failure to do so may result in a fine for the company.
We help you obtain consent from customers on the contact list, if you so wish. You may need to clear your contact list and delete these users.
How to wash the contact list?
There are smart tools that can help companies clear contact lists. Doing such a cleaning manually will take a long time and can be difficult. With smart tools, the job is done in 1-2-3.
In the newsletter tool, you can, among other things, choose automatic decontamination. This means that you can, among other things, choose to delete e-mail addresses that were registered before the GDPR came into force.
You can also send out emails to registered recipients on your contact list, allowing them to unsubscribe from the email list.
If you need to get active consent, you can create a new email list that users can choose to sign up for. Feel free to send a link to this page to the recipients on the old contact list. If they do not register, you can remove them from the contact list.
Important for successful email marketing
Many companies are actively involved in email marketing, and do not think that many on the contact list may be inactive. There is no point in spending time marketing to email addresses that do not work, or users who are not interested in newsletters.
By washing contact lists, you can ensure that a larger proportion of those who receive e-mail get involved in the content. Then you also get a more authentic picture of how effective your email marketing actually is.
Many people start with statistics from newsletter distribution when they map their marketing. Then at least the numbers should give a realistic picture of the situation.
Need help clearing your contact list?
All companies should wash their contact list regularly. Many of the recipients on your list are probably inactive or not interested in receiving emails. It is also possible that many of the email addresses are no longer used.
By cleaning your email list regularly, you can ensure that you reach potential customers – and not those who are still not interested in your products.
You can also reduce the risk of your company’s email address being flagged as spam, which can have unfortunate consequences. It is also important to clear the contact list with regard to the GDPR and the new privacy rules.
We at NG Dialogue have the tools you need, and can quickly and efficiently help you clear your contact lists. Contact us today and increase your chances of success with your email marketing!
Many companies are unsure of how to get more recipients for the newsletters they send out. You must obtain the consent of the recipients of the newsletter, which is part of the GDPR rules. It is therefore not legal to send newsletters to anyone.
Therefore, many people are wondering how to get potential customers to say yes to newsletters. The key to success is that potential recipients of newsletters should see a useful value in signing up for your contact list.
Here we show you how to increase the number of emails to your newsletter!
Create a registration form where the benefits are highlighted
If your company has its own website, there should be a newsletter subscription form there. And here it is important to be generous when it comes to temptations. Clarifies what potential recipients of newsletters can benefit from, without exaggerating.
In the registration form, you can, for example, tempt with unique discount codes, the possibility of pre-purchasing products or the like.
You are welcome to let the user tick off their areas of interest in the registration form, so that you can send out as many relevant offers as possible via e-mail.
Surveys show that as many as 60% will sign up for newsletters if it means they can access exclusive offers and discounts.
Have a newsletter form easily accessible
To increase the number of emails to your newsletter, it is also important that the subscription form for the newsletter is easy to see on your website – preferably in several places. In many cases, for example, you can receive a newsletter already at registration.
You can also have a subscription form for newsletters at the bottom of the company’s website, in page menus and via pop-ups.
Surveys have shown that registration forms via pop-up messages are by far the most effective way to convert website visitors into newsletter recipients.
Get recipients of the newsletter to recruit acquaintances
Another smart way to get more newsletter recipients is by rewarding existing recipients if they recommend the newsletter to others. The chance that someone signs up for the newsletter increases when the recommendation comes from someone they know.
In that case, you should send out newsletters that have a sharing function. In this way, all recipients can register via sharing via the registration form. This is important for the GDPR to be maintained.
Recommendations from real customers and ambassadors
Another tip for increasing the number of emails to your newsletter is to get happy newsletter recipients to give a written description of why they are so happy.
This can increase the chance that someone wants to subscribe to your newsletter, as real customer opinions are worth their weight in gold. You can also get help from influencers and ambassadors for your brand, if applicable.
Tempting with free, valuable content
Many consumers want to learn something new. If you sell sneakers, for example, you can have a guide on your website on how to keep your shoes white and stylish. If you sell parquet, you can make an explanatory video that shows how to lay floors.
This is content that can be placed on landing pages. When visitors come to download the content, you can also provide a form to subscribe to the newsletter. Feel free to let the person in question receive more useful content directly via e-mail.
Many savvy consumers will probably be attracted to this. However, make sure you do not automatically add anyone to your email list. This is no longer legal, after the GDPR came into force in 2018.
Send application form together with receipt by e-mail
If you have an online store and customers have shopped there, they usually receive an email with the order confirmation. Feel free to take advantage of this, and send a link to sign up for the newsletter.
Customers who have just shopped in your online store are often extra receptive to tempting offers. Feel free to tempt the person in question to get unique discounts on similar items when subscribing to newsletters.
Have a link to the registration form in the email signature
If you want to increase the number of emails to your newsletter, you should also consider having a link to the newsletter’s subscription form in your signature. When you send a regular e-mail to your customers, you can also link to the newsletter under your signature.
The link may have the text “Receive our very best offers directly in your inbox!”, Or similar.
Get help with your newsletters
Sending out newsletters is a very popular marketing method, and not least – effective. Most people check their email daily, so you can easily reach your potential customers.
In other words, it is desirable to have as many contacts as possible on the company’s email list. That way, you can reach as many people as possible. We have now taken a closer look at how you can increase the number of emails to your newsletter.
Among other things, you can attract visitors to the website with exclusive offers via the newsletter, or get existing recipients to recommend the newsletter further. The methods are many.
If you want help to succeed with a newsletter, NG Dialogue has the tools you need. Contact us for more information!
There are more than seven billion people worldwide who have a mobile phone and in Norway most adults have a mobile. This makes SMS an excellent communication tube for marketing. You can reach almost anyone.
More and more companies are therefore opening their eyes to marketing via SMS. However, it is not always easy to know how to create converting SMS messages.
SMS is a particularly advantageous marketing method at the beginning of the customer journey, but can also be useful in other respects.
Here we will explain to you how you can convert customers with your SMS!
Read more: See why Bavaria Norway recommends our technology in the work with communication and increased sales
Map the target group: Who is the recipient?
One of the first things you should do if you are going to convert with text messaging is to find out who you are communicating with. Remember that different customers will respond to different content.
Some like smileys and emotionally appealing, while other recipients prefer simple and concrete messages. Also pay attention to the age group you are communicating with. Young people tend to prefer a different language and content than older people.
It is also good to be aware of where the target group is. This way you can send out SMS with geographically relevant content.
Also pay attention to the company image. Is the company playful, serious or maybe something in between? This will be reflected in how you communicate with your customers.
- Ensure the correct timing
Timing is also important. In order for an SMS not to be forgotten or ignored, it is a good idea to send it at a time when the recipient is free. Therefore, pay attention to both day and time before you start sending SMS.
It is also important to have the right timing based on where the recipient is in their customer journey. For example, it can be an advantage if the text message is received when the customer is looking for a specific product.
Be concise and capture the interest of the recipient
If you are going to convert with sms, you should also avoid including unnecessary information in the sms. Go straight to the point and capture the recipient’s interest immediately.
Research shows that you usually stop reading a text two lines into the text if it is not interesting enough. In many cases, it pays to keep the text as simple and accurate as possible. The first words are extra important, as these should capture the customer’s attention.
PS! Remember that modern mobile phones often preview the first two to four lines of the SMS. Therefore, make sure that these arouse the interest of the recipient.
Relevant and personal content
It is always an advantage if the content of the SMS is personalized and tailored to the individual recipient. When the SMS is perceived as relevant by the customer, the chance of conversion increases significantly.
A customer who has shown interest in a specific product can, for example, receive an SMS with discounts or information about the product in question.
- Have a clear and distinct CTA (Call to Action)
In order for the company to be able to convert by text message, it is also important to remember what the purpose of the text message is. You want the recipient to perform an action, whether it is filling out a form, purchasing an item or downloading a printout.
A Call to Action or CTA is a button the customer can press, where the text is a prompt. For example, it could be “Get your free sample here!”, Or “Get a 50% discount here”. A CTA thus guides the customer in the right direction through the buying funnel.
A good CTA is absolutely necessary for successful SMS conversion.
- Radiate reliability and transparency
Keep in mind that the content of the company’s text message will be decisive for how the recipient perceives the message and the brand. Most customers want to shop at companies that are reliable and transparent.
Therefore, emphasize that your company is transparent and reliable in the SMS. This can be done, for example, by giving the customer information on how he / she can sign up for the newsletter, or attach a link to the terms.
- Send text messages that strengthen customer relationships
When you are going to convert customers with text messages, you should also radiate credibility. Therefore, the SMS must, among other things, be in line with the company’s marketing strategy, and at the same time be relevant to the customer.
For example, if the customer receives an SMS after the first customer meeting or registration on the website, this can help strengthen the customer relationship. The customer knows that you are there and that you can provide useful information when needed.
Read more: Viken Fiber uses our technology in the important job of customer dialogue, leads and customer satisfaction.
Achieve 300% increased conversion with SMS
Through NG Dialogue’s platform, you can send SMS in a simpler and more efficient way. We believe that SMS is absolutely ingenious to use, especially when you need to inform customers quickly and efficiently.
We help you to succeed with conversion by sending SMS. Did you know that the conversion rate can potentially increase by 300% if you use SMS in your marketing?
Contact us today and get more information on how to achieve increased conversion with SMS sending!
Email marketing is an affordable and effective marketing method, and can both convert and engage customers if they are well written. But many find it difficult to write a good newsletter.
Here we will share some tips on how to write a good newsletter that contributes to increased customer loyalty and conversion rate!
1. Select Automatic Newsletter
Our first tip is to go for a solution that allows you to automate the sending of newsletters. This can save a huge amount of time, as the whole process happens automatically.
With automated newsletters, the email will be sent out to customers on time, and adapted to the individual customer’s phase in the purchase price. If this is done manually, you quickly lose track – especially if you have many customers.
2. Allow bidirectional communication
When customers receive emails from your company, there is a good chance that they want to ask questions about the products that are advertised. If the email cannot be answered, you could potentially miss important customers.
Newsletters with the possibility of two-way communication are therefore a must. In this way, marketing does not become a monologue, but rather a dialogue.
3. Set goals for the newsletter
In order for a newsletter to be the best it can be, it is wise to set a goal for your email marketing in advance. What exactly does your company want to achieve with the current newsletter? Also think about what action you want the customer to take after reading the newsletter.
Once you have the goal clear in front of you, it suddenly becomes much easier to write a meaningful newsletter that actually converts. You know what type of conversion points to include and what type of CTA buttons your email should contain.
The purpose of sending out a newsletter can be so many. Here are some common goals:
Increased traffic to different landing pages
Create knowledge about new services and products
Create increased engagement in social media or similar (eg with competitions)
Multiple downloads of a file
More registrations for video seminars or similar
4. Do not forget the subject field!
If you want to succeed with a newsletter, you should also remember to create a catchy subject field. The subject field of the e-mail is the first thing potential customers see when the e-mail appears in the inbox. If the topic is not interesting enough, yes, the customer will most likely not read the content of the email either.
If the course is to capture customers, it should be both personal and relevant. Feel free to use the customer’s name in the subject field, or invest in what the customer likes with products / services. At the same time, make sure you follow the GDPR rules when using customer information.
In order for the subject to be as relevant as possible, it should also be based on seasons and trends. What is relevant to the customer right now? It hardly pays to market Christmas decorations in July, or parasols in December.
It can also be good to arouse the customer’s curiosity in the subject area, and often create the impression that the range is limited and that it is important to take advantage of it. Here are our top tips for a successful newsletter:
- Stimulate curiosity
- Avoid exclamation marks and capital letters (this may appear as spam)
- Be concise (max 50 characters)
5. Write sales content for your newsletter in the newsletter
To write a good newsletter, you should also focus on making the content as relevant and selling as possible. For example, it may be worthwhile to take into account the customer’s age, buying habits, needs and challenges.
Remember that many customers are hungry for information. If you create newsletters of the type «How to do…» or «5 tips for…», it will often arouse the interest of customers.
At the same time, make sure that the content you send out via email is relevant to the products you want to sell. Feel free to present your product (or service) as the solution to the customer’s challenge.
6. Include customized discounts
Most customers appreciate getting discounts, especially if the discount is perceived as tailored and personal. Start with what your customers like and give them discounts that appeal to as many people as possible.
This can contribute to an increased conversion rate, as the customer finds the offer suitable and relevant.
7. Think about the design of the newsletter
If you are going to write a good newsletter, you should also pay attention to readability, mobile friendliness and the use of graphic elements such as images. All this helps to make the email as easy as possible for the recipient to interpret.
Remember that a large proportion of all users open newsletters via mobile devices. Therefore, make sure that the email is adapted even to small screens.
Get help to succeed with newsletters
NG Dialogue helps you send out newsletters that strengthen your company’s authority and credibility. Well-written newsletters build trust with customers and they will view your business as a source of both knowledge and good business.
We offer the tools you need to succeed with newsletters. Our system enables two-way communication and automatic sending of newsletters and you even get access to a separate contact person. We help you when you need it.
Contact us today for more information on newsletter solutions!
With a customer club, your company can achieve increased customer loyalty, which is absolutely necessary if you want to keep your customers as long as possible. The customer club can also increase the conversion rate if used correctly.
Acquiring new customers costs about five times as much as selling your products to existing customers. With a customer club, you can therefore save a lot of money in the long run.
But what exactly is a customer club, and how does it succeed? We will now take a closer look at this.
Read more: See why Bavaria Norway recommends our technology in the work with communication and increased sales
What is a customer club?
A customer club can be described as a loyalty program, and is a tool that allows companies to discover and reward their loyal customers in a strategic way. The purpose of a customer club is simple and easy to strengthen the relationship between the company and the customers.
This can be achieved by ensuring that the company’s customers are as satisfied as possible, and that they choose to shop at the company time and time again.
Disadvantages of traditional customer clubs
A customer club can be so many, and not all approaches work as well.
There are some challenges related to traditional customer clubs, which include both costs and time consuming operations.
In many cases, you see that a customer club becomes a kind of channel for running campaigns and discounts on customers. The same offer is often marketed in several channels, whether it is on social media, in newspapers or in the customer club.
This can make your customers lose interest faster, or they can end their membership in the customer club.
A common “trap” is that the company is forced to hand out discounts and price offers to customers. However, it is possible to create trust with customers in other ways than through discounts. This will not only save money for the company, but can also bring more satisfied customers.
How to succeed in your corporate customer club
How to succeed with a customer club? A customer club should first and foremost build loyalty, and that is exactly what can be achieved with more than just discounts. What you should rather focus on is to create a more personal and tailored shopping experience for customers.
Let’s take a closer look at some smart tips to help you succeed with your customer club!
If the company is to offer customers first, these should be tailored to the individual customer. For example, if a customer has purchased a size 40 blouse in your store, increased visibility of similar clothing of the same size may appeal to the customer.
You can also make sure to highlight products and accessories that belong to products the customer has already purchased. When customers register and shop on your website, there are many clues left that tell us who the customer is and what he / she is looking for.
You can of course send out identical offers to everyone in the customer club, but it is without a doubt more profitable with tailor-made club offers.
Tie ribbons with relevant content
To get loyal customers, it can be useful to offer more than just tailor-made offers. Content marketing is also popular and involves sharing interesting and relevant content with your customers.
For example, you can share useful guides, articles, and videos. This can help customers see your business as little more than just a store. Your company often also becomes a source of entertainment, knowledge or the like.
Follow the customers on the shopping trip
Another tip is to take into account where the different customers are in the purchase price. In this way, the dialogue you have with the customers can be adapted to the phase the customer is in.
A newly registered customer should, for example, receive other content via e-mail or text message than regular customers.
Overview: This is what your customer club should offer!
There are smart and innovative customer clubs. For example, we can tell you about NG Dialogue’s customer club. There is no need for integration here, and you can secure more loyal customers without having much technical expertise.
Through our platform, you can easily and quickly get more loyal customers, including through SMS. With our system, you can efficiently send out text messages to your customers.
You can create an SMS Short Code with us when you want to carry out a campaign. This code will be linked to a separate domain, so that customers see the company name as the sender.
Here are some of the things we can help you with if you want to increase customer loyalty in your business:
Communication via SMS
Newsletter and email
Direct communication at DM
Tailor-made customer journeys from lead to loyal customers
Automatic promotions such as birthdays, registrations and follow-ups
Create customer loyalty with your own customer club
NG Dialogue has the solutions you need to create increased customer loyalty and generate new customers. We both plan and develop digital campaigns for our customers, and have innovative technology that streamlines the customer journey from A to Z.
Among other things, we can help you implement loyalty programs via call messages. This way, you can create customer loyalty without having to discount your products at the lowest possible price.
Contact us today and start your own customer club on 1-2-3!